Identity-Lab, s.r.o.

University of Hradec Králové, Hradec Králové, Autumn 2025: Business plan, Financial feasibility analysis, Case study

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Executive summary: 

The project represents a comprehensive business plan for a fictional start-up "Identity-Lab, s.r.o." a creative studio specializing in creating professional brand identity, marketing graphics and web design for entrepreneurs, startups and small companies in the Czech Republic. Project covers company's legal structure, scope of business, service portfolio and pricing, market analysis, SWOT analysis and a 5 year outlook into the future. The core of the project is financial feasibility analysis and forecast created in Excel. The outcome of the project is an evaluation of whether the business has the potential to succeed, or not. 

Tools & methods used (keywords): 

Microsoft Excel, Microsoft PowerPoint, Applied academic knowledge (Business economics, Business planning, Financial accounting), Searching for & working with secondary data (Market analysis), Analytical and critical thinking, Business mindset

Full version: 

Below, you can view the PowerPoint part of the project or download the full version through the button - both the PowerPoint and EXCEL part. The project is written in Czech.