The Impact of In-Store Promotional Space on Consumer Purchasing Behavior

Albert Česká republika, s.r.o., Prague, Summer 2025 - Spring 2026: Thesis based on Secondary Placement project

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Executive summary: 

The outcome of the project was a comprehensive excel model for optimizing the distribution of promotional displays within the supermarket and hypermarket retail chain. The model inserted sales data into performance metrics and patterns of consumer purchasing behavior. On the basis of in-depth analysis, it identified the inefficiency in the current layout of displays and its connection to consumer purchasing behavior and recommended a more efficient number of promotional displays that would increase the total economic yield of the store's sales floor.

Tools & methods used (keywords): 

Advanced Microsoft Excel, Microsoft PowerPoint, Microsoft Forms, Qlik Sense (BI & Data visualization), Analytical and critical thinking, Cross-functional communication, Applied academic knowledge (Business economics, Mathematics, Statistics), Artificial Intelligence

Full version: 

The full version of the project is not accessible due to the protection of confidential business information. However, feel free to check out the summarized version of the project in the presentation below. The presentation is in Czech.