Bachelor's Thesis – Dean's Award for an Outstanding Thesis

University of Hradec Králové, 23.06.2026

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Diploma awarded by the Dean of the Faculty of Informatics and Management, University of Hradec Králové, for an exceptionally well-written bachelor's thesis. 

Thesis title: The Impact of In-Store Promotional Space on Consumer Purchasing Behavior

The bachelor's thesis was based on the "Secondary Placement" project.

Read full version of the thesis on Theses.cz ↓